Hero Banners
Hero banners are large, bold images that convey website/webpage topics at a glance. They are usually the first thing a visitor sees when they load the page.
Hero Banner Options
- Image size is 1920 pixels wide x 600 pixels high
- Text is optional and can be positioned left, right or center
- Call to action buttons are optional and can be positioned left, right, or center
Header/Primary Navigation
Primary navigation links appear in the web page header. The same logo and links must repeat across all microsite pages. The logo also serves as a “Home” button. Limit the number of primary navigation links to make it easier for visitors to find their way. All draft content should be organized under these primary topics.

The header can also contain:
- Social media links
- Search feature
- A call-to-action (CTA) button

Body Content
Body content elements help organize and display your content in a more user-friendly way.
Separators
Separators, or horizontal rule lines, help define a content break on a page. This page uses separators to divide the different types of content. Separators:
- Give space between content elements
- Help break-up the page into scan-able chunks
- Can be plain or decorated with icons
Accordions
When a page needs to convey a lot of content, accordions can be used to hide and reveal content sections as the user sees fit. Users click to expand topic of interest and to hide it again. This reduces the need to scroll and makes the page easier to scan.
Content Tabs
Content tabs are an alternative to accordions. They provide efficient access to large sections of related content on the same page.
The first tab should contain the first message that you want your visitors to see. Subsequent tabs should expand or reinforce the message on the first the tab.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
- In non dolor sed leo aliquam finibus sit amet vitae libero.
- In tristique lorem finibus malesuada mattis.
- Aliquam vitae lobortis velit.
- Donec quis aliquam mauris.
- Phasellus mattis rutrum dictum.
Cras tempus aliquam quam non molestie. Morbi dui quam, elementum quis velit vitae, euismod imperdiet tortor. Nulla urna dolor, consequat id laoreet eget, imperdiet et felis. Fusce id diam at magna finibus pretium. Cras eget vulputate felis, eget dignissim erat. Morbi dictum nisi eget turpis rutrum accumsan a quis lectus. Pellentesque et nunc quis arcu dictum vehicula pulvinar vitae dui. Phasellus varius est a ligula malesuada sagittis. Nullam et aliquet metus. Nunc feugiat orci sem, at aliquet magna luctus congue. Nunc rhoncus leo non risus tincidunt sodales. Praesent porta mollis dui, non varius dui sagittis facilisis.
Tabs can be formatted like standard webpages including text and visual elements.
List Heading
- Mauris blandit magna ac lectus fringilla mattis.
- Donec rhoncus purus sit amet nisi tristique dictum.
- Nullam in tortor nec ante vehicula ullamcorper.
- Fusce porta justo vitae erat posuere rutrum eget in dui.
- Donec tempus risus finibus lorem sodales, vel fringilla justo porta.
- Linked element here.
