Hero Text

Hero Banners

Hero banners are large, bold images that convey website/webpage topics at a glance. They are usually the first thing a visitor sees when they load the page.

Hero Banner Options

  • Image size is 1920 pixels wide x 600 pixels high
  • Text is optional and can be positioned left, right or center
  • Call to action buttons are optional and can be positioned left, right, or center

Header/Primary Navigation

Primary navigation links appear in the web page header. The same logo and links must repeat across all microsite pages. The logo also serves as a “Home” button. Limit the number of primary navigation links to make it easier for visitors to find their way. All draft content should be organized under these primary topics.

illustration of a sample header with logo and key menu items

The header can also contain:

  • Social media links
  • Search feature
  • A call-to-action (CTA) button

illustration of sample header options including a CTA button and search feature

Body Content

Body content elements help organize and display your content in a more user-friendly way.

Separators

Separators, or horizontal rule lines, help define a content break on a page. This page uses separators to divide the different types of content. Separators:

  • Give space between content elements
  • Help break-up the page into scan-able chunks
  • Can be plain or decorated with icons

Accordions

When a page needs to convey a lot of content, accordions can be used to hide and reveal content sections as the user sees fit. Users click to expand topic of interest and to hide it again. This reduces the need to scroll and makes the page easier to scan.

Accordions can help to condense text.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultrices ex eu metus sagittis, nec posuere est ultricies. Suspendisse dolor tortor, imperdiet in viverra sit amet, suscipit maximus mi. Ut id vestibulum turpis. Donec pellentesque, libero ac placerat venenatis, est sem semper orci, eget sollicitudin purus nulla a tellus. Proin facilisis quam ac efficitur lacinia. Suspendisse potenti. Donec imperdiet facilisis dui, rhoncus vehicula ipsum. Proin sit amet dapibus urna. Integer tempor velit ante. Integer massa orci, feugiat nec metus ut, mollis posuere quam. Cras quis arcu sapien. Aenean placerat massa et massa fringilla dictum.

Maecenas quam leo, iaculis id dolor eget, tristique laoreet lectus. Mauris quis sagittis elit. Duis non semper velit. Cras elementum dapibus feugiat. Duis ut posuere nisl, sed euismod urna. Nunc venenatis dui id felis finibus, sed euismod erat elementum. Sed fermentum, quam semper pellentesque tempus, tortor mi eleifend eros, nec bibendum nisi urna eget ipsum. Vivamus magna leo, dapibus eget tellus quis, imperdiet eleifend lorem. Vivamus auctor viverra libero non accumsan. Integer et tincidunt nunc. Curabitur est ante, tincidunt id tortor eget, aliquet volutpat justo. Vestibulum auctor nulla ut odio porttitor, a ultrices massa aliquam. Aenean nec blandit turpis. Nam imperdiet, augue ac imperdiet ultricies, libero diam maximus leo, sit amet eleifend nisl mauris vel ex. Nullam eleifend, mauris id accumsan luctus, tellus lorem ornare tortor, nec mattis mi nunc non ex.

Nulla hendrerit augue non scelerisque placerat. Aliquam in metus sagittis, finibus est accumsan, luctus sapien. Sed lobortis odio a justo elementum malesuada. Aliquam aliquet sed leo id rutrum. Nam ut ultricies metus. Integer dapibus nulla ut dui finibus, non facilisis orci tristique. Proin non tortor sed augue condimentum rhoncus. Phasellus quis risus et orci feugiat bibendum nec vitae dolor.

Accordions can be formatted like standard webpages including text and visual elements.

excellenceList Heading

  • Mauris blandit magna ac lectus fringilla mattis.
  • Donec rhoncus purus sit amet nisi tristique dictum.
  • Nullam in tortor nec ante vehicula ullamcorper.
  • Fusce porta justo vitae erat posuere rutrum eget in dui.
  • Donec tempus risus finibus lorem sodales, vel fringilla justo porta.
  • Linked element here.

Content Tabs

Content tabs are an alternative to accordions. They provide efficient access to large sections of related content on the same page.

Footer

All footers will follow the same 3-column format:

Left Column

  • Site links – generally match the site’s primary navigation
  • Can be customized to add external links or highlight specific pages
  • Left column links will be sub-divided into one or two columns as needed

Center Column

  • A clickable MaineHealth logo is required
  • A copyright line is required
  • Local health system, hospital or program logos are optional
  • Address and contact information are optional

Right Column

  • Social Media Feature
  • Can include custom hashtags
  • Can feature multiple social media links